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Here are nine different types of logos you’ll find.
Lettermark and monogram are a type of logos in which some initials of the big name is used. For instance, UN, NASA, IBM, HP, etc. all are the names of some brands where their logo is including only the initials of their big brand name.
Wordmark logos are usually the typographic types of logos which focus on the brand name and unique font and typography. Google and Disney’s logos are very good examples of the wordmark logo.
Brandmark or pictorial logos are an icon and graphics-based logos, where the company uses some images to represent its brand. Sparrow bird of twitter, John Deere using the image of deer, and apple image of Apple’s iPhones & iPads are very good examples of brand mark or pictorial logos.
As the name implies, the combination mark logo is the combination of the Lettermark logo, wordmark logo, pictorial image, abstract mark, and mascot logo. Now, it contains text, image, unique font, and art either side by side or on top of one another.
Emblem logos are the ones that contain multiple things like image, art, text, or a text inside or outside the image. School badges, logos of governments and some organizations usually under this category. They represent the traditional way of things.
Mascot logos are the type of logos where the logo has the image of some character; it could the portrait of some person or a colorful cartoon. It is always fun to see mascot logos, they’re often called as the brand ambassadors of the brand.
